A values-led approach, shaped by experience

I’m Susan Fullerton, a coach, charity consultant, trainer and facilitator, with more than 20 years’ experience leading teams and supporting people and organisations through periods of pressure, change and growth.

Much of my professional life has been spent in the third sector, working in leadership roles, including almost 12 years as a charity CEO.

My work combines ADHD, leadership, organisational development and sustainability, helping individuals and organisations to navigate change, build resilience and develop ways of working that are balanced, effective and realistic.

What shaped my work

Over the years, I saw how often people were expected to hold significant responsibility, care deeply about what they do, and keep going, often with very little time or support for themselves.

I became increasingly aware of how burnout, self-doubt and exhaustion were often treated as an inevitable part of the role.

Those experiences shaped how I work today.

I don't believe burnout, overwhelm or constant self-sacrifice should be accepted as the price of caring deeply about your work or the people around you. I believe people work best when they understand what they need and have permission to respond to those needs, rather than constantly pushing through.

Now, I offer a space where people can step back, reflect and talk honestly about the challenges they are navigating, without judgement or pressure to have all the answers.

Experience and expertise

My experience extends beyond coaching into leadership, organisational development, governance, training and consultancy.

Having worked across the third sector for more than two decades, I understand the realities of leading people, managing change, supporting teams and balancing competing demands.

These insights continue to inform my work today, helping me support individuals and organisations in ways that are practical, thoughtful and grounded in real-world experience.

My background includes:

Nearly 12 years as a charity CEO
Strategic leadership and organisational development
Supporting organisations through growth, change and challege
Designing and facilitating training
Coaching leaders and individuals navigating complex roles and responsibilities
Working alongside boards, trustees and senior leadership teams
More than a decade of governance experience as a trustee, director and board chair

These experiences have given me insight into the challenges people and organisations face. They have also reinforced the importance of creating ways of working that are ethical, realistic and sustainable.

The people I support

My work is grounded in an understanding of ADHD and neurodivergence, alongside extensive experience in leadership, organisational development, and wellbeing.

I believe people are more than a diagnosis, a job title or the challenges they are facing. Whether I am supporting an individual, a team or an organisation, my aim is to understand the whole picture and bring curiosity, compassion and practical insight.

I work with:

🟣 Adults living with ADHD (diagnosed, late diagnosed or self-identified)

🟣 Leaders navigating responsibility and influence

🟣 Parents and carers of neurodivergent children

🟣 Charities and organisations navigating change, growth and complexity

🟣 Teams looking to create more sustainable, inclusive and values-led cultures

🟣 Organisations wanting to better support neurodivergent employees, colleagues or service users

My approach

Whether I’m working one-to-one or with organisations, I aim to create a space where people feel able to reflect, think clearly and explore what might help.

While ADHD informs much of my work, it is never the whole story. Whether supporting individuals, leaders or organisations, I look beyond labels and focus on understanding the wider context, strengths and challenges people bring.

Being ADHD-informed means understanding how ADHD shows up in work, leadership, relationships and everyday life, without reducing people to a list of traits or challenges.

The values that underpin my work include:

Trust: creating safe and supportive spaces for honest conversations
Authenticity: encouraging openness, self-awareness and genuine connection
Compassion: recognising the challenges people
face and responding with understanding and respect
Meaningful Relationships: building connections that support growth, learning and positive change

These values show up in the way I work:

Values-led: grounded in compassion, integrity and respect
Relational: built on trust, connection and honest conversation
Reflective: creating space to think, not just act
Practical: supporting clarity and meaningful action

My role is not to tell people what to do. It is to offer a space for honest reflection, greater clarity and sustainable change, helping people find a way forward that feels right for them.